Key components of the awareness campaign in schools include:
a. Short raising awareness video: A professionally produced video will be created to showcase the new curriculum, its objectives, and the positive impact it can have on VET students' skills and future job prospects. The video will feature testimonials from VET teachers and trainers who have experienced the benefits of the new curriculum, as well as engaging visuals and animations to effectively convey the message. The video will be designed to be easily shareable on social media and other online platforms.
b. Video distribution: The short raising awareness video will be shared with VET schools, educational institutions and relevant organizations through email, social media, and the partners websites. The partners will also encourage their networks and contacts to share the video with their audiences, further amplifying its reach.
c. School presentations: Each partner will collaborate with at least 5 VET schools to organize presentations, where the short raising awareness video will be screened for students, teachers, and other stakeholders. These presentations will provide an opportunity for direct engagement with the target audience, addressing any questions or concerns and encouraging schools to adopt the new curriculum.
d. Online sharing and engagement: The short raising awareness video will be published on the partners' websites, social media channels, and other relevant online platforms.